Strategy

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  • To (Consistently) Win For a Client Requires Following a Precision Process
  • To (Consistently) Win To Need To Understand Behaviors

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    Strategy

    iFluence believes that strategy and tactics must be closely integrated for speed, effectiveness and flexibility. To achieve this, iFluence has developed a process of Action-Based Communications, which we call the “ABCs of Strategic Communications.” Action-Biased Communications are designed to develop a pr/marketing strategy that can be implemented quickly, and cost-effectively to increase visibility that results in an expanding membership and funding opportunities.

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iFluence`s Rapid Publicity Management (RPM) process provides an essential resource that is critical to a successful public relations program. RPM calls upon the full breadth of iFluence resources regardless of day-to-day account responsibility to quickly and effectively implement the communications and development strategy. The RPM process is driven by a core of executives who are tasked with supporting iFluence clients across the board, and who have the authority to draw on the talent of any professional within iFluence to execute the program.